Digital Marketing in the Year 2020
Consumer behavior has drastically changed over the past few years. Consumers are now more inclined to buy products online. This change has effectively made digital marketing a must-have segment for any industry. Business owners need to understand how digital marketing works so that they can lure this new audience.
Moreover, a recent study indicated than more than 2.4 billion people surf the internet every single day. If you are not using digital marketing, then you are leaving behind a lot of potential customers.
We are in 2020 and digital marketing has become a must-have strategy for any business. A carefully designed digital marketing strategy can give you a significant boost over your competitors.
What is Digital Marketing?
Before we dive into how digital marketing works, let’s first dive into what is digital marketing? Digital marketing is reaching your audience through the use of the internet and other digital mediums. Every business has a particular target audience, digital marketing helps you reach your target audience effectively.
In digital marketing, you can use any form of a digital asset like website, social media, YouTube, Google, etc.
Let us now dive into each element of digital marketing. Learning how digital marketing works is impeccable for any business so that they can make better strategic decisions to reach their online customer base.
It is true that if your business does not have an online presence it is bound to get doomed. The website is the first impression your customer gets about your business. You have to have an attractive and responsive website.
The goal of digital marketing is to convert leads, and this goal will quite often send your customers to your website. A website helps you understand the purchasing behavior of your customers better. You must optimize your website. You must build a funnel starting from attracting customers to your website to making a successful purchase.
In 2020, if you don’t have a website, I would recommend you invest in one. Fortunately, building a website is no longer a hassle like it used to be.
Search Engine Optimization
I said that having a website is not all you need. You must optimize your website. Your business is well related to some particular keywords. Your task is to rank first in Google for those particular keywords.
For example, if a tourist types in Google, “Best restaurants in Chicago” you would love to see your website in the first place in Google results. This task is accomplished with the help of SEO.
SEO not only helps in bringing more traffic to your website, but it also makes sure that lead is of high quality. The purpose of digital marketing is to attract only those customers who will be interested in your product. By emphasizing certain keywords and topics you can actually improve your website’s ranking in Google.
Content Marketing is yet another tactic in digital marketing. This can be done to attract more customers, generate brand awareness or retain existing customers. Businesses can also produce content to keep their existing customers engaged and entertained.
Here are the types of contents you can create as per your business requirement:
- Blog Posts
- Website Pages
You should strategically choose content that appeals most to your target audience.
Social Media Marketing
This is the most preferred digital marketing campaign. In this, businesses create engaging social media posts for various social media like Facebook, Instagram, LinkedIn or others to increase brand awareness, increase traffic to their website or convert leads.
Social media marketing helps you to reach a much wider audience. For example, 54% of social browsers use social media to research products. If your digital marketing is not using this penetration, then you are seriously missing on something benficial.
A great digital marketing strategy will involve each of the types mentioned above. You build a website, then you perform SEO, then you write content to help it rank better in Google, and finally, use social media to attract initial traffic to the website.
If you are really serious about your business, you must invest in digital marketing. Looking at the recent penetration of the internet in the global market, you are missing a large part of the pie if your business is not online.