Reach Development Partners

Company Introduction

Reach Development Partners provides hands-on, personalized fundraising counsel and assistance for organizations in all stages of the development spectrum. Whether you need to take your program to the next level, or you are just getting started, they can help you plan and execute fundraising strategies to fuel your vision.

Project Goal

RDP had come to the Digital Performance team to create their very first logo. With them, the goal was to get a logo that had a different feel to it than the usual fundraising company. Most of those are basic, no personality logos and we couldn’t let a team like RDP end up with a logo like that.

During the first discovery meeting, we were presented with logos that they had liked and thought could integrate features of those into their own.

While not stemming too far off the trail of wanting to keep the logo professional enough for the industry. This was achieved while not keeping it too bland and boring that some of the other companies in this industry suffer from.

The process was made easy due to the team having styles for the Digital Performance team to study and be able to pull the best from the best and put it into one logo.