SEO Basics Guide

How to Rank on Search Engines with Proven SEO Tactics


Many small business owners assume that without a marketing degree, they aren’t equipped to handle online marketing for their business. However, it’s easier to boost traffic to your website and convert clicks into clients with SEO tactics.

SEO (which stands for Search Engine Optimization) is a series of tactics that marketers and ad agencies use to get a business’s website seen by search engine users. With SEO, your business will rank highly on the first page of search engines like Google, Yahoo, and Bing. Simply, SEO makes your business website more visible online. It’s completely free and easy to implement.

So, how does SEO work? At Digital Performance, we specialize in getting our clients set up with the best SEO tactics for their site. Here are some of the best tactics we rely on to get our clients highly ranked. Even if you’re “not a computer person,” we guarantee that if you implement these tactics, you’ll see results.


Page Speeds

A website’s page speed is determined by how fast it takes for each page to load. A slow-loading website is off-putting to customers, who will want to learn about your business quickly without a wait time. If your pages are slow, they’ll click away. Worse, search engines take page speed into account when ranking.

With a simple and organized site, a reliable server, and SEO, your page speed will increase. Your customers will be more likely to shop around your website and see what you have to offer.

On-page Optimization

Also known as on-page SEO, on-page optimization targets everything on your website. This includes text, pictures, graphics, and formatting. With on-page optimization, you’ll brush up your site and make sure that your content is loaded with enticing meta descriptions, title tags and highly searched keywords.

With on-page keywords, your business will appear as a result of people looking for specific products. You’ll also rank highly for customers in your area. This way, if a potential customer is looking for a “car accident attorney in Chicago,” they’ll find your page high on the search engine and click through. Otherwise, your website will get lost in the algorithmic abyss, and potential customers will choose competitors.

Off-page Optimization

Off-page optimization focuses on getting clicks to your site throughout the internet. We create backlinks on blogs and affiliate sites that will direct your target audience to your company. You’ll see results from people who will be interested in what your company has to offer.

Content is King

Even if you’re able to get your target audience to your website with on- and off-page optimization, you won’t see results if the content doesn’t sell an enticing product or service. You might not just need SEO tactics to boost conversions; your website might need a new design.

The actual content on your website will completely change whether your audience is interested or not. A beautiful web design with sleek visuals and an organized layout will draw in customers and get them to care about what you have to offer. Otherwise, your customers won’t identify with your brand.

Quality SEO Cost $$$

SEO on-page tactics don’t cost a thing to implement. However, to see results, you might have to budget for affiliate marketing or turn your SEO tasks over to a professional marketing team.

This doesn’t have to be expensive. A great SEO agency will get to know your business and your budget. An SEO campaign can be either costly and elaborate, or with just enough scale to make an impact on search engines. Whatever your budget, you might be able to afford SEO more than you think.

Need Help Using These Tactics?

SEO is easier to implement than it sounds. However, we understand that not everyone is comfortable using these tactics on their own. If used incorrectly, SEO can even backfire for a company and result in fines and penalization from search engines.

When it comes to SEO, it’s better to get help from the pros. We have worked with hundreds of clients who were unfamiliar with how SEO works. We teach our clients the difference between good and unethical tactics and the best ways to drive traffic with personalized tactics for their business niche. We use only proven SEO tactics to get their site ready for high ranking. And if you need website design, we can help you too, even if that means starting from scratch.

Check out other blog posts today to get started on your web design and SEO.