Search Engine Optimization
93% of all online experiences start with a search engine. You want to be found when those searches start. With Digital Performance, you’ll be at the forefront of those searches.
What Is SEO?
This word keeps getting thrown around to businesses. But for someone not doing digital marketing, it is just an acronym with no meaning. Search Engine Optimization, or SEO for short, is the practice of optimizing content to become relevant and ranking within the major search engines I.E Google, Bing, Yahoo. This is in order to bring in organic traffic to your website. Keyword being organic traffic as paid traffic such as ads allows you to pop up when certain phrases or words are searched as SEO is all about natural and organically being found.
SEO Campaign Features
What Makes Our Campaigns Successful?
Our campaigns are carefully crafted after speaking with you, the client. We set up out to help you create a specified goal of what you want this SEO campaign to turn into specifically.
Learn The Customer
It is hard to optimize your site without knowing what your customers are searching for. We learn customers and their search habits. Doing this gives us the information you need.
When we have an understanding of the customer base, we can start to tailor content to their searches. This increases the odds of them finding our content and using it.
Now that customers are searching and finding your tailored content, it is time to convert these into sales and lifelong users of your product/services.
Not just random numbers.
Everyone wants to rank #1 on Google for their specified term. Some people pay a lot of money to do so only to realize that isn’t exactly what they needed. You need a targeted audience to reach that will actually bring back desired results. This is where our expertise shines.
A Sneak Peak
Our Successful SEO Roadmap
Take a step into the mind of the Digital Performance team.
Auditing Your Site
The first steps in auditing a website for SEO is to learn your current rank, review websites analytics, and determine the keywords that will set you apart. This is a useful step for the of us as we each get to learn how your site was performing prior to Digital Performance stepping in. This is a great realization of where you truly were online
Fixing Any Flawed Design
But wait, this is an SEO campaign. What does design have to do with this? Poorly built, outdated, and non-user-friendly websites will see no difference in an SEO campaign. We will crawl through your site and either fix everything or do a complete overhaul to get you ready for an awesome campaign.
Keyword & Topic Research
We need to come up with the topics we want to focus on for the campaign. Topics are more specialized whereas keywords tend to be broader but we want to target both in order to get the most out of the campaign. Our team will sit and brainstorm with you to give you a better understanding of where to start.
Creating A Content Strategy
As said before, content is king. This still holds true and will not be going anywhere. After figuring out keywords and topics, we need content to actually implement those words onto the site and become the hub for people researching those topics. This is where copywriting will be very important. If you are not comfortable writing the content for your post, we do offer copywriting services but this content needs to display that you are the authoritative unit on this subject.
Begin Link Building
Backlinks are one of the many keys needed to create a successful SEO campaign. Now you’ve created awesome pieces of content but they aren’t getting any eyes on them. This is where we will go in and start marketing your content to other pages to try and gain backlinks from there page to yours. Google then starts to see your site as a trustworthy site thus moving you up the rankings. This step needs to be done ethically because it only takes 1 piece of bad ethical link building for Google to flag your page.
Optimize & Expand
SEO is not something you set up once and forget about. It requires monthly attention to stay relevant to the millions of new web pages coming out every day. This is why using us is such a great advantage. You don’t have to worry about doing it yourself, your SEO is on autopilot thanks to us as we keep your content flowing and stay relevant in the search engines.