Why every business needs a website this year?
You are in 2020, and if you do not have a website, you are missing many opportunities. Now the question “Do I need a website” is outdated. We all know that the answer to this question is yes. It is absolutely necessary. In this article, we will talk about, “Why every business needs a website this year.”
Your customer expects it
You are in 2020, and all the customers have digitalized. Before they even make up their mind to visit your shop or brand physically, they will do a Google search on your website. If we talk about figures, six out of ten customers expect that you should have a website. They will love to land on your site to get a zest about your brand and its services.
A website gives your brand credibility
As already stated, more and more customers are going online to search for your brand. And guess what will happen if they don’t find your website. They will go to your competitors’ website. If you are someone who has started a business from home and don’t have a brick and mortar address, then this digital property will give your brand credibility.
Website is a very cost-effective solution
If you are a traditional businessman, then you will have to print thousands of pamphlets to promote your business in its starting days. Instead, the digital world allows you to get a website for cheaper than some print solutions, and hold no inventory. You can do some SEO, and your business starts to rank on Google. Moreover, you can also use Google Ads to promote your website. Gone are the days of brochures and pamphlets.
Websites help to keep your customer updated
In the simplest terms, you can think of a website as a digital brochure. You can update your site with all the latest information going on in your business. It works as a medium of communication between you and your customers. Keeping your customers informed about your business can give you a head start over your competitors.
A website is accessible 24/7
The most important advantage of having a website is that it is available around the clock. Whenever your customer needs some help with his or her query, your website can help. You don’t need to keep a receptionist who will answer phone calls. Instead, your customers can post their questions at any time and get a satisfactory response from you.
Your business will get organic traffic
If you get your website developed by some professional who knows SEO, then it can help you to appear in the Google search results. And statistics say, more than 81 percent of potential customers do a Google search before any purchase. If your website gets ranked on Google, then you have a better chance of gaining a loyal and frequent customer.
You are in 2020, and now the number of people using the internet is simply humongous. It is said that more than 2.4 billion people use the internet every single day. If you have a website, then you will get more exposure as compared to your competitor, who doesn’t. Just remember that your website should be appealing and have all the information about your business. There should be a goal behind it.
A website helps you to target a vast audience
If you have a business website, then it is accessible to your potential customers from anywhere in the world at any point in time. This gives you worldwide exposure. If you have a business that has global customers like a blog, or e-commerce shop then this is an outstanding advantage to have over your competitors.
A website is a medium to showcase your work
You can populate your site with all the work that your business has done until now. This will help your customers know that you are ahead of the competition. The website allows you to use text to explain your work, images to display them, and finally videos to make this thing a bit more interactive.
Websites have become a new medium of marketing. You can use your website to strategically gain new customers and retain the existing ones. A website can be very beneficial for you. 2020 is the year for you to get a website.
Check out our website at digitalperformancellc.com to see how we can be a perfect fit for you.